Welcome to Authentic Vocal
What do we do?
We independently authenticate vocal performances.
In today's music industry technology is used widely across all platforms to enhance the overall sound of a performance. While people ordinarily expect this to be the case instrumentally, many do not expect an artist's voice to be post edited to more accurately hit specific pitches. In live performances, this comes in the form of 'auto-tune' and most commonly for pre-recorded performances, post-edited live performances and studio releases in the form of 'Pitch Correction'.
Why is Authentication Important?
TRANSPARENCY.
In a recent survey conducted with 372 music fans of varying tastes and preferences, 91% stated that if they were told a vocal performance was auto-tuned or pitch corrected it would alter their opinion of it. Being that there are currently no regulations in place to allow consumers to know exactly what they're listening to, we offer independent verification to allow consumers that right. Enabling consumers to make informed decisions on their purchasing habits through transparency is a fundamental right applied to every other corner of commerce, so we are extending that to include the music industry. The information may, or may not, affect the consumer's opinion or future purchases but they would at the very least have the ability to make an informed decision.